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You've successfully chosen a winner. Congratulations on that awesome, shiny new slogan. Many contest holders choose to purchase additional slogans to use for websites, brochures, ads and more.
Sometimes reviewing the great work of others is the best way to get the juices flowing. This quote, attributed to Blaise Pascal, the French mathematician, physicist, inventor, and writer pretty well sums up the difficulty with writing great taglines. This is especially true when it comes to taglines or slogans that must communicate a complex array of ideas and pack an emotional punch in a few short words.
A sticky slogan is a very powerful way to influence how customers talk about your brand. Kit Kat was conceptualized in as a chocolate bar that men could take to the workplace and enjoy during breaktimes. In spite of losing the iconic slogan after a brief legal battle inKit Kat recently reclaimed the line and proudly uses the same slogan it had nearly 60 years ago.
Consider these advertising slogans. I bet you know the brand almost immediately:. Of course you did, because these companies have been marketing and branding these slogans forever or at least what seems like forever.
Source: Business Insider. It has now been over one hundred years since two chocolate wafers were bookended with that vanilla icing in March 6, This famous cookie is now found in more than one hundred countries, with local flavors such as blueberry and green tea ice cream.
But what are masculine traits? By extension, the negative characteristics attributed to men are also merely a social construct that could also just as easily be attributed to women. It is also insidious — MPs may profess to be attempting to tackle patriarchy while also supporting it by buttressing this style of governance and being selective in who they defend.